Reaching Out to Freshmen

Reaching out to incoming Freshmen is one of the most important things we can do as a church or campus based collegiate ministry. Most colleges and universities do not provide the names of Baptist preference students so we are dependant on securing names of incoming students ourselves.

Here are some suggestions for ways you can secure the names and contact info of incoming freshmen.

1. FRESHMEN ORIENTATION - At each university, all colleges and universities have recruting offices. This is an important office to relate to. They will usually sponsor orientations for new students. Some campuses have tight regulations on religious group involvement in their orientation. At LSU we cannot have an individual table at an orientation. We have to be a part of one table that represents all the religious organizations at LSU. Find out the policies of your college or university.
2. CONTACTING YOUR LOCAL CHURCHES - To find out the names of graduates coming to your college. If the church prepares a picture report for a High School seniors recognition service, we get a copy and cut out the pictures and attach them to the info card of the student to help us get to know them better. You can also secure a picture and profile of the student from Facebook.
3. CURRENT STUDENTS - We ask our current students to provide us with names of incoming freshmen.
4. STATE YOUTH MEETINGS - In Louisiana, we secure the names and contact information of all juniors and seniors in high school that attend the State Youth Evangelism Conference. I'd encourage you to do the same and attempt to secure names at all local and state youth events.
5. LOCAL CHURCH CONCERTS - Last year we secured over forty names of High School Seniors at a Big Daddy Weave concert at one of our local churches. We secured names at the Passion event held on our campus.
6. SPECIAL EVENTS ON CAMPUS - LSU chooses one football game each fall and invites High School Juniors and Seniors in that are interested in attending LSU. We have a table set up during that day and secure names and make contacts.
7. CENTRIFUGE/WORLD CHANGERS - They continue to provide us with names of juniors and seniors in high school that either will or are interested in attending our college or university. These are provided to collegiate ministries through the state offices.
8. ACT LIST - You can purchase a list of students interested in attending your college or university from the ACT office.
9. RELIGIOUS PREFERENCE INFO - At LSU we receive the names of all freshmen that indicated they are Baptist on their Admission Form. If you don't receive this info then ask for it. It might be available. If the religious background question isnt on the Admission Form and you'd like it to be then request that it be done. Use LSU and other colleges that still secure this info as an example that it can still be done without violating seperation of church and state.

We secure the names of juniors and seniors at all times so we can establish a relationship with the students during their senior year. Once you have secured a name then its important that you contact the students. We attempt to call each student personally. We have attached a guide to contacting freshman (LSU BCM Freshmen Telephone Guide). It has evolved and will continue to do so. We have tried to design it where a BCM staff member, a BCM leader or another incoming freshmen could use it. We add all names into an email merge and email the students regularly. We mail all of them a newsletter and a Survival Brochure. They'll receive from 7 to 10 contacts from us before they begin the fall semester. One of our goals for these new students is that they be contacted at least once by a local church. We provide names to our local churches to do so. We've attached A Church Contact Guide we use to help them with making the contact. We include information about these local churches in our emails and newsletters. We also include the churches in all of our outreach efforts to the new students when the fall semester begins. Hope this has been helpful information for you.

Steve Masters, BCM Director, LSU